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Coverpla Provides Packaging for Pardes Fragrance

This new Iconofly fragrance comes in a mini refillable bottle with a cap made from sustainable black-stained ash.

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By: Rachel Klemovitch

Assistant Editor

For the launch of Pardes, Iconofly’s new olfactory creation, Coverpla created second, limited-edition packaging.

Coverpla assisted with the launch of a project in which fragrance is approached like a work of research and a vehicle for emotion. For this exclusive edition, the choice of each component (bottle, cover, and pump) lends meaning to the quest for balance and transmission.

Coverpla suggested its mini refillable bottle, Tess, combined with the Passion cap made from sustainable, black-stained ash from ethical sources. 

The cap’s shade matches screen printing performed near Paris by Les Décors de la Seine. The Precious pump was then chosen for its fine nebulization.

Based in Paris and New York, Iconofly has been developing projects bridging art, olfaction, and cultural history for nearly 20 years. 

With Pardes, headed by Olivia Bransbourg alongside the perfumer and fragrance historian Alexandre Helwani, the house pursues a multidisciplinary approach. 

Inspired by a formula found in the “Song of Songs,” Pardes combines pomegranate, mandragora, fig, henna, myrrh, nard and oud.

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